Prioritise issues by commercial impact: indexability of high-intent pages, mobile usability, redirects and internal links, heading structure, metadata and structured data.
Start with pages that matter to revenue
An audit can produce hundreds of warnings. Begin with product, use-case, comparison and conversion pages. A minor issue on a high-intent page can matter more than dozens of warnings on old posts.
Fix the mobile journey, not only page speed
Check whether text wraps correctly, grids overflow, menus retain placeholder copy and forms are usable. A technically fast page can still be commercially broken on a phone.
Remove redirect and linking friction
Internal links should point to the final destination, not through unnecessary redirects. This improves crawling and gives users a more stable route through related pages.
Use structure to explain context
One clear H1, descriptive H2s, useful metadata, FAQs and appropriate schema make the purpose of a page easier to interpret. Markup should reflect visible content rather than inventing information.
A practical checklist
- Identify the 20 highest-intent URLs
- Test every key template on mobile
- Update internal links to final URLs
- Correct missing or duplicated H1s and descriptions
- Add schema only where the visible page supports it
Frequently asked questions
Should we fix every audit warning?
No. Prioritise issues by impact on high-intent pages, crawling, conversion and maintenance risk.
Is a 98 health score enough?
No. Automated scores do not fully capture messaging, mobile usability or the commercial value of a page.
When should schema be added?
When it accurately describes visible content and helps clarify the page type, organisation, article or FAQ.