01
Audience before acquisition
Research the market, segments, ICPs, buying triggers and competitive context before scaling activity.
GTM support for innovative tech & SaaS companies
Build a GTM system that turns market insight into revenue.
DemandNear helps ambitious technology companies understand the right audience, sharpen product and positioning fit, and build connected inbound and outbound engines that convert into repeatable revenue.
Audience-first, not channel-first
Inbound + outbound GTM
Revenue and product signals
Repeatable
growth One connected GTM system
growth One connected GTM system
Audience & ICP
Research, segmentation and buying signals
GTM strategy
Positioning, offer and product-market fit
Inbound engine
Content, search, paid and conversion
Outbound engine
Target accounts, sequencing and activation
Revenue optimisation
Funnel, CRM, conversion and expansion
Connected
One partner across the full digital journey
Hands-on
Direct access to experienced operators
B2B-first
Designed for long, high-consideration cycles
Measurable
Shared KPIs, milestones and transparent reviews
Beyond a standard agency
GTM support for teams that need more than channel execution.
We work across market, product, audience and revenue — not just media or SEO. Strategy and execution stay connected to the commercial questions that actually determine growth.
02
Product & positioning fit
Pressure-test the offer, messaging and use cases so acquisition is built on a proposition buyers actually understand.
03
Inbound + outbound together
Build coordinated demand creation and demand capture instead of treating channels as disconnected campaigns.
04
Revenue accountability
Optimise the full journey from first signal to qualified opportunity, conversion, expansion and learning.
Where growth usually breaks
Growth stalls when market, product and revenue signals are disconnected.
The constraint is rarely just traffic. Innovative tech and SaaS teams need clarity on who to target, why the product matters, how to reach buyers and where revenue leaks from the journey.
The team is active, but targeting is too broad or based on assumptions rather than buyer evidence.
Positioning, use cases or packaging are not yet translating product value into a compelling reason to buy.
Inbound, outbound, product and sales activity operate separately instead of reinforcing one another.
Good signals are lost between acquisition, qualification, follow-up, conversion and expansion.
GTM support
Build the growth system, not just the next campaign.
DemandNear works across the decisions and operating systems behind sustainable growth: market understanding, product fit, acquisition motions and revenue conversion.
Audience research & ICP
Market mapping, segmentation, buyer research, jobs-to-be-done, buying triggers, account prioritisation and evidence-based ICP definition.
GTM strategy & positioning
Clarify the market narrative, value proposition, use cases, differentiation, routes to market and the GTM priorities worth testing first.
Product-market fit & offer
Use commercial and customer signals to refine packaging, messaging, use cases and where the product creates the strongest pull.
Inbound growth engine
Connect content, SEO/GEO, paid acquisition, landing pages and conversion journeys around high-value buyer problems.
Outbound growth engine
Define target accounts, prospecting logic, outreach sequences, offers, sales enablement and feedback loops between outreach and market learning.
Revenue optimisation & RevOps
Improve funnel design, CRM, qualification, lead management, conversion, nurturing, expansion signals and the metrics that connect activity to revenue.
How we work
From market insight to a repeatable GTM engine.
We start with evidence, design the right motion, build the operating engine and then optimise against revenue — not vanity metrics.
Discover
Map the market, audience, ICP, buying journey, product signals, funnel performance and current GTM constraints.
Design
Sharpen positioning and product fit, prioritise segments and create the inbound, outbound and revenue architecture.
Build
Launch the content, acquisition, outreach, CRM workflows, sales enablement and experiments needed to create pipeline.
Optimise
Use conversion and revenue signals to improve targeting, messaging, product feedback, channel mix and scale decisions.
Selected GTM experience
Experience building demand and revenue systems for technology scale-ups.
The work spans market expansion, audience development, inbound growth and acquisition efficiency — always tied back to commercial outcomes.
From a focused startup to multi-sector enterprise growth.
6,000+
marketing-qualified leads generated in the first six months
Built a stronger inbound engine while lowering acquisition cost.
−77%
cost per lead in the first three months, with inbound volume scaling significantly
Tell us where the business is trying to grow and what is not working yet. We will look at the audience, proposition, acquisition motions and revenue journey together.
Find the constraint holding back your next stage of growth.
Tell us a little about your business and growth priorities. Your enquiry will be sent directly to the DemandNear team.
- Audience, ICP and market opportunity review
- Inbound + outbound GTM diagnosis
- Product-fit, funnel and revenue optimisation opportunities